Writing Assignment About Films Healthy Black Love in Films - 275 Words

Writing Assignment About Songs: Healthy Black Love in Films (Essay Sample) Content: Students NameTutors NameCourse CodeDate of SubmissionHealthy Black Love in FilmsMost Hollywood films are deliberately targeted at specific audiences. The most dependable target group has traditionally been African Americans (Massood 13). In the latest decade, the number of films presenting all-black casts has substantially increased. With the improvement of positions of African Americans in society, the spectrum of subjects has shifted more to the mainstream. Films like Just Wright  and Brown Sugar  greatly resemble romantic comedies that feature actors of other race. Through the use of music and unique visual styles, Just Wright  and Brown Sugar  depict healthy black love.Populated by stunning, lively women who use black vernacular, Just Wright  creates a romantic world that springs up to the accented rhythms of black idioms like RB, jazz, and hip-hop. The love story in an urban world is depicted to revolve around Latifahs quest to find her ideal black man (Pough 32). The film lingers on the palatability of sexual tension that often burst at the scenes. It involves a pin on romance featuring Common, a recording artist, and Latifah. The movie also shows some love for black hair. The passionate male lead in the film asks his girl to confiscate her weave, saying that he fancies her real hair. "Just Wright" depicts a healthy black love and a love for the black popular culture.The trophy, whom prince charming first decides on over Leslie, is her deceitful, shallow friend Morgan. While he is dressed to kill for the Nets games, his friend Leslie, a diehard basketball fan, puts on Nets shirt. Such costume is intended to depict her lack of pretention (Massood 16). To further depict this lack of affectation, Leslie drives a shabby old Mustang known as Eleanor. She refuses to fix Eleanors dent, arguing that it reminds her of a dimple. While working as a physical therapist for Scott, Leslie hears distant piano chords. She discovers that Scot t is playing the music entitled The More I See You.  She sits down and casually sings along. This soundtrack intensifies the films romantic aspect. In this scene, Scott distinguishes himself as a treasurable prince who prides on being an impeccable gentleman.Just Wright  combines the love story with dynamic basketball sequences that intersperses NBA professionals, and hip-hop soundtracks that serve to direct the film into a warm, steady beat. The audience is left wondering whether the perfect gentleman and the flawless home-girl will find impeccable harmony. After Scott agonizes in a lethal leg injury that jeopardizes his career, Leslie shows affection by moving into his house as his morale builder, physical therapist, and a simple homegirl (Pough 36). The film takes considerable time, mediated by love songs, for the couple to engage in conversations and fall in love. They act lovingly towards each other. The film of depicts love by the virtue that it refreshingly lack antagon ists and stereotypical jocks. Overall, set to the core, Just Wright  is nothing unique, but a romantic comedy genre.Like Just Wright,  Brown Sugar  marries a true romantic flick strategy to create a mainstream black culture. The film fits into the category of black films on a lifestyle that was previously countercultural (Massood 19). It presents the hip-hop culture as a childhood experience that has transformed into a gainful lifestyle for Sid and Dre, who are the films main characters. The careers of the two characters are products of the American rage for pop culture. However, the characters love for hip-hop is so robust that it allows them to believe that they can realize a striking difference in the profession.Like in Just Wright,  Brown Sugar  does not overlook the African-American element. The characters in the film are not entirely absorbed into the white business world of success. The film keeps hip-hop natural to Sid and Dre, and the hip-hop culture is ever present in their conversations, though not conspicuous. The characters are let to lead their normal lives in the business wor...

Ineffectiveness of marketing Essay - 550 Words

Ineffectiveness of marketing (Essay Sample) Content: Ineffectiveness of MarketingStudentà ¢Ã¢â€š ¬s Name:Instructorà ¢Ã¢â€š ¬s Name:Course Code and Name:UniversityDate of Submission:Ineffectiveness of MarketingMarketing is the process in which businesses promote and sell their commodities, and this mostly includes conducting market research and advertising. Market research is conducted by the business so that it ascertains the demographics of its target market for their product modification and presentation. Advertising is done to make awareness of the products to the customers, and also to inform them of any changes made over the existing products. However, it is not all times that these processes are effective in promoting sales of the business. Their ineffectiveness may cause the waste of money, time and resources, if there are no reasonable results found.Data from market research has not been effective over a while, and this is a reason why marketing can be viewed just as a waste of time and money. Page (2009) say s that most business practitioners use large bulks of papers in an effort to analyze the research done, and make marketing decisions regarding this. However, in most cases, the habits of people keep changing despite the decisions made by the researchers. It, therefore, makes the research work done ineffective, and hence, a waste of time and money. For instance, researchers may determine that a public train may be a favorable place for coffee sellers since the travelers may need some coffee as they travel. On the contrary, the passengers may fail to take coffee from their usual habits of failing to take coffee, and it may be taken by only one or two passengers. In this regard, the research that will have been done will have overseen many factors before making such a decision (Lamb, Hair Mcdaniel, 2009).Market research becomes a waste of money, time and resources when the key stakeholders do not understand their roles, and fail ton perform them effectively. The main players of the ma rketing industry are the internal researcher, internal client, vendor and the company itself (Mc Cullough, 1999). The internal researcher is the quarterback of the industry and he or she has to fully understand it. He or she is then obligated to identify and fully articulate the objectives of the research, as well as, selecting a competent vendor comparative to the objectives (Pride Ferrell, 2006 pp. 109) It is also his or her duty to communicate the steps taken to the internal client so that the marketing decisions made will have involved the efforts of the internal researcher. Nevertheless, this does not make sense if the internal researcher does not work effectively. Most of them do not spend enough time with the internal client before the beginning of the project so as to discuss the issues pending such that the objectives will be clearly stated. In this case, without clear objectives, no clear work is done, and hence, the ineffectiveness comes in. Advertising is also seen inef fective when salespersons do not use the right channels of advertising their products. For example, when a company uses a billboard to advertise technical goods that need demonstration, their prospective customers will question their credibility, and this causes the ineffectiveness of advertising (Burrow Bosiljevac, 2012 pp. 315- 317)In conclusion, ineffective marketing is caused by the fact that the company has not fully prepared its...